The mainstay of my business doesn’t change at this time of year, BetterWebSpace, is if anything it’s as stable as ever – which is great. The support requests are fewer and almost all of them are “in-depth” support requests that won’t just surfice with a one-word answer – I’m not complaining at all, these customers know their stuff and I respect them.
Other parts of my business, mainly affiliate marketing have suffered – A site that during the winter months did really well this last two months has done virtually nothing. I guess DVD Boxsets are more of a Christmas present affiliate game. Either way the site is up, well indexed and has a PR of 3 which won’t do it any harm.
How does your income change over the summer months if you work online?
Is it a case of making hay while the wind blows across the autumn and winter?
Or do you have a recurring income stream that brings money in during the summer months when people would much rather be outside?
Or do you offer a promotion to bring people to your sites during those months?
Let me know!
Well I don’t make my money online so I guess I’m not a reliable source but I can imagine that depending on your niche or what you try to sell then your success might be tied to the time of year. For example if you have a blog about some sport then your traffic might mainly be when the season is going on and hence your revenue. Another example is exactly what you mention, DVD boxsets are definitely something I consider as gifts rather than people buying them randomly for themselves so I’d indeed expect you to sell a lot more around gift holidays, for example Christmas. One way to combat this is to try pick niche’s that somehow overlap, for example cover a winter sport in one blog and a summer sport in another one.
You’ve hit the nail on the head with that one! I think I probably have all the niche’s you’ve covered above included in my random portfolio of sites, thankfully the main site (the others are just hobbies really) is webhosting that works all year round!