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StumbleUpon, sold to the Highest Bidder!

I’ve been a stumbleupon fan for some years and have introduced several people to it, it’s sitting up there with some of the other web2.0 and social bookmarking sites and was getting a fair amount of attention recently.

It also looks like it has some great new features in the pipeline!

Now, after many rumours, eBay have bought it for a cool £38 million. The deal will mean eBay will get access to the 2.5 million registered users who are used to getting personalised searches based on their profiles which the site says are more relevant than a regular search engine (there are some doubts about this).

eBay appears to be doing exactly what it wants it’s users to do and has gone on a recent spending spree, snapping up both Shopping.com and StubHub.

People are generally unsure on eBay’s buying strategy though, is it to personalise the user exeperience or are they just out to but as many “users” as possible! Sramana Mitra discusses eBay’s Forays Into Media on her blog and makes some very interesting points.

I’m not sure which way it will go, will eBay, MySpace, Amazon and Google dominating the websites of the world maybe? Anyone have any thoughts on this?

This entry was posted on Thursday, May 31st, 2007 at 11:10 am and is filed under Websites. You can follow any responses to this entry through the RSS 2.0 feed.

Comments (4)


  1. Ponn Sabra says:

    Thanks for sharing the mention.

    Only a couple-weeks into SU–and I *love* it!
    Traffic is up, RSS subscriptions are up, comments/trackbacks are up, and $ is up too 😀

    Those wanting to “cash” in and share in my success, can join my Social Bookmarking/Networking Challenge here.

    To our continued online success & empowerment,

  2. Keiron says:

    No problem Ponn!

    I wonder if my template is still part of the reason for not hearing from my readership, I maybe need to really pull my finger out and work on a cleaner interface!!

    I’ll take a look at the Challenge later!

  3. Matt Keegan says:

    Thanks for the mention, Keiron. eBay, like so many of the big Web companies, looks like they are scouring the internet for some deals. I hope that they don’t ruin StumbleUpon by throwing auction ads at us; they’ll be smart to simply let it grow to its full potential in my opinion.

  4. Keiron says:

    I agree, it’s one of those sites they’d be best off leaving alone and see how it develops – not sure they will though!! 🙁

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