Remember Levi Roots, who sang his way through his Dragon’s Den experience to convince Peter Jones and Richar Farley to pay him Â£25,000 in return for a 20% stake in his company?
Of course you do – he was also nominated best reggae singer at the ’98 Mobo awards! (I know – I hear what you’re saying, you haven’t got a clue who I’m talking about!).
Well he’s making a go of the Reggae Reggae Sauce as of now! 600 Sainsbury’s stores nationwide will be selling the sauce!
Previously you could only buy the sauce on Mr Roots’ website or at the annual Notting Hill Carnival! The supermarket will also sell Mr Roots’ record Proper Tings (The Reggae Reggae Sauce Song).